Those who have read this blog before have heard how much of a fan I am of education. I really mean self-education. Taking what you want to do, really studying it, reading books on the subject, studying who has been successful at it, and becoming an expert at your craft.
Self-Education is an essential part of becoming a successful network marketer. I am going to recommend two more books that every network marketer should have in their library.
First is The Copywriter’s Handbook by Robert Bly. Learning how to write convincing sales copy is absolutely essential if you are going to convince people to join you in your network marketing business.
Here is a review of the book on Amazon.com “Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book “a step-by-step guide to writing copy that sells.” And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don’t take my word for it, take David Ogilvy’s: “I don’t know a single copywriter whose work would not be improved by reading this book,” he says. “And that includes me.”
Another recommendation is Never Cold Call Again by Frank Rumbauskas. In this book he talks about using modern technology to bring clients and leads to the salesperson, instead of the antiquated method of cold calling.
Here is an excerpt from this book from Amazon.com”
Salespeople everywhere are learning the hard way that cold calling just doesn’t work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first-century customers. But today’s consumers have no patience for the sales pitch—that is, if they even answer the phone at all.
There has to be an easier way to find more and better prospects—and there is. Today’s most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone. In Never Cold Call Again, Frank Rumbauskas shows you how to move your sales program into the Information Age using modern marketing tools like e-mail, Web sites, and blogs. Based on interviews with top performers, proven marketing tactics, and his own sales experience, Rumbauskas shows you how to make more money in sales without the high-pressure tactics and closing speeches everyone is sick of. This cutting-edge guide will bring your sales methods into the future, without the cold call.”
Again, education is an absolutely essential part of your personal and professional development that you cannot ignore.
Kurt Henninger
If you want to learn more great network marketing training tips, click the link below for more information.
Successful Network Marketing Now, where YOU can learn all my keys to turning around by business in the New School Way.
