Pay Per Click Advertising
“How to Get 100 Million People To See Your Advertisement in 10 Minutes”
Google Adwords
Google Adwords is absolutely hands down one of the best ways for you to get targeted traffic to your website. It is also very easy for you to use your shirt on it as well if not done properly.
This is the ultimate get instant targeted access to 100 million people in less than 10 minutes.
Google Adwords is an online advertising system that allows you to get your site and advertisement ranked on the first page of search engines for virtually any keyword you can imagine.
The essence of Google Adwords is that you only pay when people click on your advertisement, hence the name Pay-Per-Click or PPC.
Here is a 3 part video on how to set-up your own Google Adwords Account and get it running to generate targeted traffic:
Step:1 How To Create An Account
Step 2: How to Do Keyword Research For Your Google Adwords Account:
Step 3: 4 Things To Avoid When Using Google Adwords:
PPC Marketing is covered in great depth, along with some cool “Ninja” ways to get really really cheap targeted PPC leads for your business in Simple MLM Lead Formula Bonus Video for “Internet Networker Insider Report”.
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The essence of Google Adwords is that you only pay when people click on your advertisement, hence the name Pay-Per-Click or PPC.
There are two parts of your Google Adwords ad, the ad itself and the keywords. The ad will have to be placed in a format such as this
Headline: Your Own Home Business
Description Line #1 Discover How I made $72,144
Description Line #2 Last Month Giving Away Free Training
Display URL: http://YourWebSitehere.com
Destination URL: http://YourWebSitehere.com
The second part to PPC is keywords, and they are arguably the most important part. The next installment here on this blog will teach you about keywords and how to select the best ones.
OK, part II here. Now before you get started, let me warn you. Google Adwords isn’t for everyone. It’s easy to lose money with Adwords as it is to make it, if you don’t know what you are doing. It’s also just as easy to make a killing with adwords, if you know or are willing to learn what to do.
You will need to set-up an ad for your website and bid on something called keywords. A keyword is a word that someone types into Google to search for more information on.
For example, if someone wanted to know more about “home business”, they would type that into Google.
you need to type your keyword, something like “home business” and see what the selector tool comes up with. There should be a list of a dozen or so suggested keywords to put in your campaign.
Here is a great free keyword too to use: Google Keyword Tool
OK, once you have your keyword tracker software up. If you are really eager to get started…..here are some quick steps.
Go to your keyword tool…type in some high priced keywords like MLM or network marketing. What you are looking for are combinations with a “Count” in the left-hand column of between 1500 or 1000. The lower the count or clicks that are reported, the fewer people who search those key words and the lower price you will pay per click in Google Adwords. That is the key to it all. Make the most of your dollars. When I started I would bid on high priced key words….get a few clicks…then blow my budget for the day. Don’t make the mistake of bidding on high cost/high traffic keywords.
I would start with a least a group of 10-20 or so tightly grouped keywords, plug them in to Google Adwords for a campaign and go from there. If you are serious about it, put some money into it, but set an overall limit for your campaign like $50-$100, so you know exactly how much you are going to spend.
That is a good place to start. You will need to measure your ROI and utilize Kaizen to keep improving on your keywords and campaigns……more on that in a later post. Remember to keep tweaking your advertising to improve it and get more value out of it.
Remember to have them go to a landing page where you can capture their information.
Here are some resources for where to actually sign-up for Pay-Per-Click Accounts:
PPC Marketing is covered in great depth, along with some cool “Ninja” ways to get really really cheap targeted PPC leads for your business in Simple MLM Lead Formula Bonus Video for “Internet Networker Insider Report”, along with 4 other free killer ways to get leads.
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Kurt Henninger