An auto responder is an e-mail system which will automatically send out e-mails to those who have gone to your landing page and input their information. In this way, you can get your marketing message out to your prospects without you manually intervening. The key here is to first establish a relationship with those people, not to try and sell them something right off the bat.

I recommend using AWeber as your auto-responder. Its very easy to use. You can take a look at it here.

Why should you have your own auto-responder? Because once people subscribe to YOUR system, they are YOUR leads. You make your own list.

Have you heard the saying, “The money is in the list?” Well its true! Absolutely true. It is SO much easier to establish a good relationship with people, provide value to them, and keep in touch with them on your own auto-responder.