List Builders can be seen everywhere across the Internet.  Services such as List Joe, List Bandit, Viral Url, and ListDotCom all profess that all you need to do is subscribe to their “Free” service and you can automatically start to build a downline and list of subscribers for yourself.

In this post and video, I am going to show you some of the facts behind list builders, and my actual tracking stats for the ones I use.  Yes, I do use list builders, but in a very particular way.

I’m not going to say that you should, or must use List Builders.  That is for you to decide.  However, I do recommend that if you are considering or currently to use them, to take a look at some facts behind how I use them, and decide if its for you or not. There is alot of hype around using List Builders, but very little factual information.

I most closely correlate the use of List Builders to targeted Email Marketing.  Essentially when you get enough “credit” you can “rent” their list of subscribers.

What this means is that you can email around 3000 of their List Builder subscribers every 3 days.

In fact, when you go through this video, I’ll show you exactly how much I pay per lead.  Generally, you get the option of mailing this amount of people for an entire year for around $197 per year.

Now, one thing you need to think about it is this, whenever you do any kind of marketing….what is the target market for List Builders?  People who subscriber to these services are usually Business Opportunity Seekers.  Most likely they have some sort of business of their own, and are looking to promote their business themselves.

But, you can use this to your advantage.  How?  Well, if you use a List Builder, you need to use a form of a landing page known as a Squeeze Page, in which you offer some free information to people….to help them out…in order for them to opt-in to your list.  See what I mean?

If you want to know how to build a landing page for yourself, check out a post I did on PPC Landing pages.  Same principle applies to squeeze page you build.

OK, so what are some stats for the ones I’ve used?

ViralUrl - 12.5% Opt-In Rate To Leads.  I think this is probably the most responsive List Builder out there.  Why?  Because they offer a link cloaking service, which is valuable in itself, and a very good reason that people would subscribe to this list. This has generated the most paying leads for me while I’ve been using it.

ListJoe – 2.3% Opt-In Rate To Leads – You are going to get alot of people on here that click to earn credits for their own purposes.  Don’t let the low percentage fool you though.  This List Builder has produced the second most number of leads for any List Builder that I have used.

List Bandit – 22.3% Opt-In Rate To Lead – Pretty good rate of opt-in here.  The list they maintain is very responsive.  If you are going to purchase the upgrade, you do need to know that the quantity of leads generated here will be smaller since you are able to only email 1500 subscribers every 3 days.

ListDotCom - 19.7% Opt-In Rate To Lead – While this is a pretty good opt-in rate to leads, in terms of the number of leads I’ve been able to generate from this, has not been worth the money I spent for the upgrade.  Just not responsive enough for my purposes and market.  This list is much more geared towards affiliate marketers than network marketers.

OK, there you have the facts, the good, the bad and the ugly.  I’m not here to say whether you should use them or not.

Only you can decide if any of them are worth upgrading to.  At least you have the facts behind them, along with some actual data to make a decision with!

If you were going to upgrade to just one List Builder, I would recommend using Viral Url since I’ve found them to be the most responsive and have a very legitimate service that people sign-up for.

One thing I do feel very strongly about is this

…..if you choose not to upgrade to the paid version of any of these List Builders (now that you have the facts, you can make an educated decision)….don’t spend time clicking around to earn credits on these.

I understand the allure of “free” traffic, but free is a relative term.  If you are spending your time on something, you’ve gotta get a decent return on your time investment.

Its just far too time consuming for the amount of payoff from it.  I would rather have you spend that time learning how do article marketing or do video marketing to generate leads for your business than spending mindless time click click clicking away.

Kurt Henninger

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