If you’ve had your ear to the ground in the last week, you more than likely have heard that yet another major network marketing company, Eiro Research officially closed its doors this week.
Just in the recent past, we’ve seen major companies, such as ILearningGlobal, Success University, and Efusjon either close their doors entirely, or shut down their MLM distributor arms, and go for a direct sales model of business.
Sad, but true, is that this is becoming all the more frequent with dozens of MLMs popping up every year, only to shut down very quickly.
As you can see from their main website, Eiro, it only took two months of low sales for them to call it quits, showing just how close to the brink of going out of business many network marketing companies are.
I urgue you to really think about this, and how you are building YOUR business.
It’s pretty apparent to me that in today’s day and age, you absolutely need to build your business around YOU first, and establish the relationships with your customers with you, rather than simply the company, showing the plan, or handing out the product brochures.
Incorporate multiple stream of income, centered around what you have to offer, rather than simply your company offers.
Instead of simply thinking about what you are selling….think about how you can offer your customers and potential clients more of what THEY want.
Be a true resource for people, instead of simply a vendor for your company products.
So…if you are marketing the products, what kinds of supplemental materials can you offer your customers? If your company is a healthy juice company, what health related ebooks from clickbank or amazon can you offer your list of subscribers? Are there any related health programs that you could offer your list of subscribers?
This would be a win for you, since you will get something to help grow your business…..and put money in your pocket, while at the same time give your customers something that will help them as well.
As I talked about in a previous post “The Death Of Network Marketing, Again?” I see this as just part of the slow, painful death of the “company first” network marketing business model, and acceleration to a “You First, Your Company And Products Second” model of business.
Just keep showing the plan? Umm…no…
You’ve gotta show people what YOU have to offer to them, whether it is in the form of how you can help them build a business, achieve better health, lose weight, get inspired or whatever, but your offering first, and your network marketing company as one of several vehicles and forms of income to help achieve that for your customers.