Attraction Marketing? There is alot of talk about it in the last couple of years, especially in the world of internet network marketing. Is it really all about being a self-proclaimed “Goo-Roo” or expert, or is their more to it than that?
Really, attraction marketing is a fundamentally different approach to building your network marketing business than traditional techniques like cold calling, harassing your friends and family, or using the 3-foot rule at the local mall.
No, this kind of marketing isn’t exclusive to the home business industry, but has been around for many many years in offline marketing, but has come into vogue with several popular training courses in the internet network marketing industry.
Adoption of attraction marketing has even spawned a whole legion of people who profess that they are “experts” and “trainers” .
There are dozens of different takes and definitions of it, but at the core of it, its all based on the law of attraction and about how much value you can offer people to help solve their problems, and the attraction is generated by the level of value you offer.
Let me state this again, attraction marketing is all about how much value you can offer to people, to your leads, to your prospects in order to help solve their problems, and the attraction is generated by the level of value you offer.
So how do you really start to become attractive?
To start with, we need to identify what kinds of problems and pleasures that people are trying to find solutions for.
If you yourself are that solution and can offer a solution in terms of a product or business partnership you have a very high perceived value in their eyes, in which they will be willing to part with money in order to get what they want.
As a first step, try this little exercise to become attractive in the eyes of your prospects:
Who are your customers? What do they want? Here is a quick checklist on how to identify their needs:
- What do your customers secretly desire?
- What are your potential customers biggest fears, pains and frustrations?
- What keeps your customers awake at night?
If you can identify those pains and pleasures of your potential customers, go ahead and increase your own personal value by learning how to offer them solutions to those problems.
If you are looking to recruit others, there are three fundamental pains that all of us in network marketing suffer from:
- How To Generate More Leads
- How To Make More Money
- How To Recruit More And Easier
Think of how you can offer solutions to those problems, and you will instantly become more successful in the eyes of your prospects, and are on your way to building your business.
Attraction marketing will then work because of the value you are giving, fundamentally change the way that your internet network marketing prospects look at you.
Instead of being an annoying pest, they will be naturally attracted to you because of what you can offer them, either in terms of power, solutions or what have you, and you’ll never have to hunt down leads ever again.
To get on your way to becoming a more attractive leader and solutions provider, your first step starts here at Simple MLM Leads, at:
http://MLMSponsoringNow.com/letter
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{ 4 comments… read them below or add one }
Hi Kurt,
George Fourie said I should come and look at your blog. Nice work. I enjoyed reading your post too. It’s exactly what my philosophy is too.
Cheers
~Marcus
Hey Marcus,
Cool. Your blog looks great as well. I like it. Great content on there.
Kurt
Attraction Marketing Rocks and good post!
Glad you liked it.