OK, part II here. Now before you get started, let me warn you. Google Adwords isn’t for everyone. It’s easy to lose money with Adwords as it is to make it, if you don’t know what you are doing. Its also just as easy to make a killing with adwords, if you know or are willing to learn what to do.
You will need to set-up an ad for your website and bid on something called keywords. A keyword is a word that someone types into Google to search for more information on.
For example, if someone wanted to know more about “home business”, they would type that into Google.
If you are new to PPC, you will absolutely want to read Perry Marshals Definitive Guide to Pay Per Click. It’s the bible of the Google PPC community and will help you get lower costing, better yielding ads much quicker and without losing your shirt in the process! Perry is the BEST Adwords instructor…..Period. He has a free five day course to help people along as they begin to market on Google Pay Per Click.
With Perry’s Information in hand, go find a good keyword selector tool. Google itself has a decent keyword selector tool in the adwords area. Once you are logged in, click on the “Campaign Management Tab”, select Tools, and the go down the page until you find the link for Keyword Selector tool. Just type in the word you would like to find keywords for and Google will do the research and suggestions for you, all free.
You will also need a good keyword selector tool. I recommend Word Tracker KeyWord Tool as it is both easy to use and provides information on the number of ACTUAL searches that have occurred over a period of time. This is the tool I personally use.
Now that you have chosen a key word tool, you need to type your keyword, something like “home business” and see what the selector tool comes up with. There should be a list of a dozen or so suggested keywords to put in your campaign.
Tomorrow I will give a few hints on how to narrow down your keyword search and what amount of $$ you should be spending on your PPC campaign and get even more network marketing leads.
Kurt Henninger
Click here to get all of my marketing hints and tips for FREE
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{ 1 comment… read it below or add one }
Nice write up. Keep blogging with any useful recommendation about internet marketing.
Thanks,
John