What is the best way to generate network marketing leads?

Its interesting, especially in the last six months or so all the banter in the network marketing community (online or offline) about what they best source of leads is for their network marketing business.

I run several businesses, one of which is a Network Marketing Business, and another a SEO business, and this question comes up time and time again.  What is the best source of customers for my business?

Now, if you talk with our upline, no doubt you are going to get answers like “your friends, your neighbors, your family”, etc….. and in my opinion, that is complete rubbish and I’ll explain why with a quick little story below.

Let me tell you a story here.  I was at a Meetup.com with some local marketing guys, and up came one fellow who looked like he felt a little bit out of place.  I’d say every one of the guys at the Meetup.com was an online marketer, me included we were all bantering on about the latest Search Engine updates (which I’ll go  into another time), but I happened to strike up a conversation with this guy.

Turns out he didn’t do anything online marketing related, but was rather a Direct Mail Marketer.

What do I mean by that?  Well, you see, he sells jewelery and perfume to a certain “demographic” which he was pretty specific about, and he was quite successful at it to boot.

Now how did he go about finding those people to send his mail letters to?

He went out and bought BUYERS lists of those who had already bought jewelry or perfume.

Let me say that again a different way, he went out and bought buyers lists of people who had already shown a propensity to want what he had to offer.

No, he didn’t host parties, didn’t “do” home improvement expos, and he most certainly didn’t try to sell ‘em to his family and friends.

What is even more fascinating is that he actually had them mail order the form back to him, credit card number all filled out, ready to buy.

It reminds me of an old marketing saying from a gentleman known as Gary Halbert, who asked the question,” If you owned a hamburger stand, what would the one thing that you would want to be successful?”

Lots of people answered, “A great burger” or a “premium burger”, “great condiments”, or even “great looking waitresses”.

However, shaking his head, Halbert answered, “Nope, none of you got it right…the best thing to have to sell hamburgers to is a HUNGRY CROWD”.

Think about it, a hungry crowd will just about eat anything you put in their path, because they have a certain its to scratch, and won’t settle until they are done.

hamburger stand is like generating leads online

So what does that mean for you and your business?

You need a hungry crowd to market to, whether it is your vitamins, juices, lotions, or potions, or your opportunity.

Now, here is the trick, where is the best place to find a hungry crowd?  Offline, without a doubt, it is lists of buyers in that market, much like the guy I was telling you about did with his business.

He would go out and buy or rent lists of previous buyers of jewelery or perfume and market the same thing to them again, because they already have shown a propensity to buy…..and a propensity to look for a certain kind of product.

You can do the same thing with your network marketing product, go out and buy lists of previous buyers of vitamins, health products, lists of subscribers to health magazines, etc and market to them.

Now what about online?  What about generating network marketing leads?

What is your guess for network marketing leads?

Twitter?

Facebook?

MySpace? (Is myspace still open even?)

LinkedIn?

No..no..no..and no.

The best place to find potential buyers is (aside from tapping into lists of buyers from other marketers, which is a topic for another conversation), is on Search Engines.  Like G, Yahoo and Bing, hands down.

The big boy in this case is good old G-oogle, which  owns around 80% of the market share in search.

However, its not as easy as just firing up an Adwords campaign anymore…..in the bizop market, you simply can’t do that anymore.

Nope, the best way to do this is to tap into Search Engine Optimization and get in front of people specifically looking for what you have to offer…..by name and keyword.

Got a great vitamin to sell?  Go get yourself in front of searchers looking for “best vitamin to buy” on a search engine.

Got a bizop to promote?  Go get yourself and your site in front of people looking for that bizop by name…., such as “xyz business”, or “join xyz”

Those are THE most targeted people you can get yourself in front of, bar none.

And..that is exactly what we cover in chapter 6, module 4 “The Search Engine Candy Formula”, how to get in front of those searchers who are looking for what you have to offer.

You can go get your own copy right now by clicking the link below:

====> http://mlmsponsoringnow.com/letter

What are your thoughts?

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1. How To Recruit In Network Marketing Today