MLM duplication is a often talked about subject but far too many people misunderstand it.Last week I got a really interesting call from a network marketer who had been doing “old school”
network marketing for something like 20 years and was pretty successful at it.
He was a little irate in fact when I got on the phone with him even! He kept going on and on about how
doing this “internet” thing isn’t duplicatable and that the average person just can’t do it.
He even said that you needed to be an internet guru in order to even get started with it and that there was no way to create MLM duplication with it.
Well, lets hit this one right on the head and really talk about MLM duplication and how it applies to your
business, and the industry as a whole.
What are we really talking about when we talk MLM duplication here? Growing your downline right?
Wrong! You see, you can build your downline in a thousand different ways, but lets digg deeper into
what real MLM duplication is.
You see, in old school network marketing, many times your just told to “keep talking to people” until you find someone to listen to you, or “keep cold calling leads” or some foolishness like that.
Now, there a some people who are able to build large organizations and downlines like that, not many but there are a couple. Most fail miserable when they try this though.
Then why are some successful at it and some are not? Because simply some have the personality for it and some do not. Some people are honestly gifted with the “gift of gab” and to be persuasive in conversations either face to face, or on the phone. Maybe they developed those skills over time. There was absolutely no MLM duplication, just a skill set acquired over timel
But that isn’tMLM duplication or duplicatable at all. You can’t duplicate a personality, and “just keep talking” is not a way to help duplication flow down into your downline. No matter what you say, each and every person is different, and some will be more successful at it than others when you approach it like that.
But what if you were able to “talk” to 10 people and out of every one of those, 1 of them wanted to know more information? And this happens every time?
Wouldn’t that be the kind of MLM duplication you’d like your organization?
How do you do that? You can duplicate like this if you use a system and every person who uses it has the exact same ”thing” that is being presented.
But how do you do this and get MLM duplication like this?
By conducting your MLM business online.
Here is what I mean.
When you do your marketing on the internet, and you and your team sends all of their prospects and internet traffic to a copy of the exact same web page you send your prospects to…….you get the exact same kind of results.
This is where real MLM duplication comes into play.
If on your web page, for every 10 visitors you get, you get one lead…..then your downline will get one lead for every 10 visitors.
What if you give your downline the exact same kind of ads you use? Word for word. (hint hint….this is what I do with my downline and it works like a charm for them)
They will get the exact same results.
THAT is how to create MLM duplication in your downline and foster real, long term, life changing growth in your business.
That is the power of using the internet to grow your network marketing business…..real duplication in your business.
And that is hands down the easiest way to grow your own downline as well.
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