The first and most important lesson to remember about marketing anything on-line (or off-line for that matter) is that you need to position yourself as a solution to peoples problems. Once you get that mindset ingrained into you, people will start coming to you for an answer to their solutions.
Let me tell you from my experience in the corporate world. I used to have all kinds of people trying to sell us stuff. Their “XYZ” widget was the best in the industry, or new and innovative product is will revolutionize the industry. To be honest, I didn’t care. I had my own problems to deal with as a manager and I wanted SOLUTIONS to those problems, not to be sold on something I didn’t want.
Let me give you more relevant example, and this might seem a little shocking to some of you, but think of it this way.
Here is my analogy. People that don’t know about your business at all don’t care that your products are the best,they really don’t. They don’t care that our stuff is the best in the world.
What THEY DO care about is that they have a problem. They are tired, they feel sick all the time, moody, they might get colds all the time. The don’t want to feel sleepy anymore in the afternoon. Their kids have bad asthma and cough all the time and the doctors have put them on medication.
What you want to do is position yourself as a solution to their problem, a solution to them being sick, a solution to them feeling tired all the time, etc. Position yourself and let them know what kinds of solutions you can provide. THEN they will get interested. Get it;
This is the essence of Networking, getting yourself out there so that people know what kind of solutions you provide. Remember, this is network marketing right???
Now what is a New School way to do this? It is social networking sites!!!!
Social Networking Sites essentially are where you can post a profile and links to your blog or website. Web 2.0 right? All the cool people know how to do it right? Its really easy, don’t worry.
I am going to recommend three tools and sites to you here, right now.
The first is Face Book . Face Book is like My Space, but for grown-ups. Click on the link I just provided and register. Once registered, make sure you put a brief biography of yourself. Here is a little hint, don’t make it something like “My business is the best business and you would be a fool not to join it”. That is a HUGE turn-off to people and no one will listen to you. Put something relevant about yourself.
Once you are on there, look around and find people with similar interests to you and send them “friend/contact” request. If they accept, their profile will be linked to yours and you can begin to have conversations with them and establish a relationship. Remember these are Networking sites so the key is to network.
Ohh yeah, feel free to add me as a friend when you register!!! 
My second tool is known as Twitter. You have heard of John Reese, right?? He HIGHLY recommends Twitter .
When I say under used, I mean that while lots of people are on Twitter, for the most part it is strictly a gab session, however, when used properly, Twitter can drive huge traffic to your blog or web site.
The key is that once you are on Twitter, and have established some credibility and/or relationships with the people that “Follow” you on Twitter, the time is perfect for you to use it to drive traffic.
When you post a new blog entry or website update, go ahead and announce it on Twitter. One or two announcements a day, mixed in with other “twits” will drive people to your website or blog.
My third and coolest tool is a web site called Yuwie. It is a social networking site like Facebook. Go join, they are both for free. Plus you can earn $$ while using Yuwie
Go ahead and set-up a profile on those sites. Its FREE so don’t worry. You can also go back and change your profile if you want
To your Success,
Kurt Henninger
SuccessfulNetworkMarketingNow.com – Free Tools and Tips for Internet Network Marketing Training
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Thanks for the info. I wasn’t aware of Yuwie. I’m still learning how to leverage this social networking thing.