Scientific Advertising by Claude Hopkins is one of THE foundational books in copywriting of all time. An essential read for anyone who is trying to market via Internet Marketing or Internet Network Marketing. Having the skill of writing good ad copy is a MUST on the internet and his ideas ring as true today as they did 80 years ago.
Claude Hopkins invented sampling, risk-free trials, money-back guarantees, market testing and other breakthrough advertising techniques. His findings have done more for direct marketing than any other copywriter in the history of advertising.
You would be very remiss if you dont read this book if you advertise online.
Fortunately I found where you can read the book for free. Here is the link.
=======> Check it out here.
Read - Learn - Do
Kurt Henninger
Successful Network Marketing Now - Free Tools, Tips and Techniques for the Internet Network Marketer
Very useful book, especially for someone like me, and thanks a lot for providing the link to read the book for free.
Excellent book and thanks for the link.
Dennis Edells last blog post..8 Effective Viral Marketing Techniques
I´ve found the internet marketing books to be the most interesting I´ve read. I found a book about how to deal with Google, how to work with it - very informative. I can´t believe how much internet marketing is coming into the limelight now - the more books the better - we all must read and learn!
Lena