Is This The Death Of Network Marketing As We Know It?
If you’ve been watching what has happened in the last year or so in our industry with many network marketing companies such as Success University, Liberty League International, and most recently ILearningGlobal either merging with other MLM’s, or changing their name and business model away
from a distributor model to a more traditional, main stream one, do all of the changes really spell the Death Of Network Marketing as we know it?
It is really a sad story, specifically for the distributors who have spent years of blood, sweat and tears faithfully promoting the company, its business opportunity and products only to have that yanked out from underneath them at a moments notice.
You have seen literally downlines in the tens of thousands and residual income in the thousands of dollars a month literally go “poof” overnight.
So, does all of this spell the death toll for the death of network marketing as wel know it?
Yes and No.
Yes, downlines have been lost, fortunes have been literally taken away in the middle of the night, but network marketing is strong and will continue to be strong.
However, you really need to take a good hard look at exactly how you are building your network marketing business.
If this isn’t a warning shot over the proverbial “ships bow” that you must in today’s day and age build an MLM business around yourself and what YOU personally have to offer, I honestly don’t know what is.
Absolutely incorporate the business opportunity and/or product line as stream of income into YOUR business, but don’t make it your sole source of revenue to pay the heating bill or make the mortgage payment.
Offer associated goods and services to people to fill THEIR needs first and you will be rewarded for that.
You don’t want to buy my juice/lotion/potion?
OK, no worries, but here is a great book I read from Amazon.com about health and wellness, I highly recommend it.
Ohh and yes, by the way collect an affiliate commission in the process of helping them find what THEY want first.
You don’t want to join my business opportunity because you love one already?
I’m cool with that. But if you want to grow your business on the internet, here is an auto-responder I recommend and use, it’s really good.
And here is a great book on how to market your business, it’s got some killer info in it, you’ll love it.
Or here is a great book on how to advertise your opportunity or product with pay per click marketing from a dude I’ve been following for years, Perry, it is really good.
A win for you since you get something that will help you grow YOUR business and put money in your pocket, and a win for them getting a great tool to grow their own business.
What you are really seeing is the slow painful death of traditional “company first” Network Marketing and one kick in the rear towards a “You First” model of network marketing.
Another step away from the “what you wanna sell” to a “what the market and your customers want” approach just out sheer necessity.
One more step away from the approach, “Hi my name is Johnie, I know we just met, but I’ve got this ‘Can’t Miss’ one of a kind business that you’ve gotta join” towards, “Hey I’m John, great to meet you, here is some really cool information that is gonna help you out, is there something I can help you with?” and being a resource for people to approach.
Again, no one really cares what YOU want, but they immensley care about what they want.
Why not build your business around multiple streams of income and help people achieve what they want and profit in the process?
If you are a member or distributor for ILearningGlobal and the recent debacle, I truly am sorry and do wish you the best of luck.
But, there is a light at the end of the tunnel.
Build a business around yourself and your MLM company and product becomes a way for people to further connect with YOU and do business with YOU first.
I that way, if it happens to you (and who thinks it will happen to them until it does) all you simply do is redirect that stream of income to another company and don’t miss a beat.
Yep, it’s just another nail in coffin and the Death of network marketing as it was, and the rebirth into what it must become for you to thrive in the future.
If you are ready to take that next step and build a business around You, with multiple streams of income, and generate network marketing leads at the push of a button, head on over to Simple MLM Leads and get your complete easy guide by filling out the form below right now.
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{ 1 comment… read it below or add one }
Kurt,
Well said and well done. Your article is exactly why I have Not done what most others have done, and that is immediately join a network marketing opportunity. I know that isn’t your exact point, but bear with me…
I arrived a leader, albeit a clueless one, going on two years ago with a keen awareness that I knew nothing about how to market on the internet.
I wouldn’t call myself a newbie, moreso a smart beginner, but suffice to say that I knew if I joined a NM company I was going to flounder.
For one, I didn’t know how to generate my leads and I was operating on a budget so buying traffic with PPC wasn’t an option at that time. I was forced to learn how to create value.
For two, I didn’t have a network. I knew no one and since I had always laughed at the “make a names list” method of getting started in NM, I knew I had to “dig my own internet trench” and build my own network of contacts.
I started by find ONE or TWO products and leaders I really resonated with and was an affiliate. I owned those products, and could help others who purchased those products.
In fact, I learned how to help people just as you explained in your article with these few lines–
“OK, no worries, but here is a great book I read from Amazon.com about health and wellness, I highly recommend it.
Ohh and yes, by the way collect an affiliate commission in the process of helping them find what THEY want first.
You don’t want to join my business opportunity because you love one already?
I’m cool with that. But if you want to grow your business on the internet, here is an auto-responder I recommend and use, it’s really good.
And here is a great book on how to market your business, it’s got some killer info in it, you’ll love it.
Or here is a great book on how to advertise your opportunity or product with pay per click marketing from a dude I’ve been following for years, Perry, it is really good.”
That is a great example to set. And as you say, it generates an income in some cases great or small, but the key is learning to build a clean and honest reputation where you’re known to help people.
I enjoyed the article, and I’ll come back again. I also opted into your newsletter. Looking forward to what I get in my inbox.
Be well Kurt, it’s always a pleasure.
Eric Walker