A great marketer once was holding a lecture about (and I’m paraphrasing here) marketing and asked, “If you were trying to sell a burger, what one thing would you want to have to sell the most?”
A couple answers were:
“A juicy burger”
“A great location”
“Good Service”
However, that marketer shook his head and said this, “The one thing that you need has nothing to do with anything you can have, but everything to do with who you are selling to. What you want is a hungry crowd….”
Think about it and your own network marketing product or business. Let’s say that you have a cream that relieves joint pain.
How To Get Your Phone Ringing Off The Hook
Who would you have your biggest success with?
Healthy People?
Athletes?
Young People?
Old People?
Nope, you’d have your biggest success selling it to people who were hungry for it….people who had joint pain and were trying to get rid of it….
Get it?
Get those product in front of those people.
Get your business in front of people who are looking to join your company.
Now, what is the best way to do that?
Go out and talk endlessly to your bum neighbor who you’ve already hit up 5 times to “go see the plan”?
What about your Uncle you see once a year at Thanksgiving?
Nope, you see people go online every day and use things like search engines to find solutions to their problems. Now how to you know what they are searching for?
There are free tools for that….will tell you exactly how many people are searching to join your opportunity.
What if you created an article, video or blog post centered around the keyword “Join XYZ Company”, or “How To Join The Best Team In XYZ Company”?
Get your content in front of those people, and offer yourself as the solution they are looking for, and guaranteed you will have them emailing and calling you day and night.
Now these aren’t the only people you should be getting yourself in front of, but are certainly the most targeted ones.
Kurt
If you’d like to learn more about how to market your internet network marketing business head on over and get a copy of Simple MLM Leads right now at:
http://MLMSponsoringNow.com/letter
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{ 4 comments… read them below or add one }
Hey Kurt,
What you write about is so simple and makes total common sense but it’s also what so many people miss when it comes to marketing – targeting those who are already hungry for what they have to offer. Thanks for reminding us of how simple it is!
~Marcus
Marcus,
So true, especially in the online world. Its just an essential thing and makes product sales and recruiting all that much easier.
Kurt
Hi Kurt
Haven’t spoken or written on your blog before, but have been reading and listening to your emails for a time now, and have been very impressed at the consistency and persistent nature of the way you run your business. There’s a lesson in that alone. And you clearly love what you do, so I’m sure its not a chore.
Articles like this are great and remind us that the simple things are always the most effective in marketing, especially network marketing. Reminds me of a quote from one of my favourite author’s Stuart Wilde – “work on yourself…raise your energy, and people will be attracted to you…and when they show up…ya bill em’!” Simple.
Network Marketing meaning – focus on being of service and offering help and guidance to folks and they will naturally come to you, and when they do (i.e. they come to your website) you show em how to start their own business with you, and ka-ching!
Keep livin’ the dream Kurt.
Cheers from a like-minded Aussie.
Ps-sorry this post is a bit long.
Jeremy,
Thanks there. Glad you’ve gotten something out of this and other posts. It really isn’t as hard as many make it out to be. A focus on the fundamentals is always best.
Kurt