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Now that you know about a landing page, the next thing you are going to need to is something called an Auto-Responder.
This is one of the THE key concepts I am going to talk about. An auto-responder system allows you to follow-up with prospects automatically, without any effort on your part once the system is set-up. It allows you to build a relationship with people by slowly “dripping” things of value to them over time.
You see, conducting online MLM is at its core no different than more traditional “off-line” ways. People join and buy from other people whom they trust. Its just human nature. How exactly do you build “trust” online? By giving people things of value for free with an auto-responder. Lots of times people will not buy or join you until they have heard from you 7 times…….an auto-responder takes care of all of this.
People will join or buy from you when the time is right for them, not when you want them to buy. Its just a fact. Why else does your old-school upline teach you to keep inviting the same over and over again to “opportunity meetings?”
Because the time might now have been right for them then, but might be now. It’s the same principle online……get it 
An auto responder is an e-mail system which will automatically send out e-mails to those who have gone to your landing page and input their information. In this way, you can get your marketing message out to your prospects without you manually intervening. The key here is to first establish a relationship with those people, not to try and sell them something right off the bat.
I recommend using AWeber as your auto-responder. Its very easy to use. You can take a look at it here.
Why should you have your own auto-responder? Because once people subscribe to YOUR system, they are YOUR leads. You make your own list.
Have you heard the saying, “The money is in the list?” Well its true! Absolutely true. It is SO much easier to establish a good relationship with people, provide value to them, and keep in touch with them on your own auto-responder.
I cannot emphasize enough the power of having your own list of subscribers that you can add value to. If you add enough value and establish a relationship over time, its literally something that you can tap into on demand to generate money for your overall business. Once you have a relationship established with them, then you can begin to try and gradually bring them in on your network marketing opportunity. Make a relationship first though! By giving people useful information that will solve their problem, they are much more likely to be responsive to your message and what you are trying to sell to them.
Here is an inside look at one of my auto-responder systems and exactly how it works.
Keeping in touch with your prospective clients via an auto-responder and providing them with things of value will pay off in the end. This is where many Internet Network Marketers fail here. They fail to take advantage of constant contact with their lead or client list via an auto-responder and lose the sale. The auto-responder piece is the only way for your build a relationship with your prospective clients and establish trust with them.
The beauty of an auto-responder is that the system automatically takes care of follow-up for your business, so you can focus on other things. Its set-it and forget it, literally. The messages are all sent out on your behalf without you lifting a finger.
I recommend sending one or two messages of value each week to your clients on your auto-responder list.
See a great product or promotion coming up? The best way to take advantage of that is to have your own list of subscribers that trusts you and values what you have to say.
I recommend starting writing 5-10 messages to people and gradually increase that over time. You want to have the essentials of your messages down before you start having people subscribe to them.
Make sense? No? DON’T WORRY! This is a journey and the most important thing right now is to stick with it and LEARN. I’ll be here with you every step of the way.
Kurt Henninger
Wanna learn the easy and cheap way to start getting targeted leads for your business? Click below to get your blueprint.
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