Network Marketing Training is an essential part of your progress toward living the dream of being your own boss, setting your own hours, and living the kind of life you want to live. However, in order to do that, you must study how to become a successful Network Marketer.
I am going to recommend two books today that should be on every network marketers success shelf. The first one teaches you skills on how to influence people, and the second teaches you how to write effective sales letters.
The first is Dale Carnegies “How to Win Friends and Influence People”. This is THE foundational people skills book out there, a classic on how to effectively work with people, which is a MUST in Network Marketing. Here is the excerpt from Amazon.com
“This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to “the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.” He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person’s point of view and “arousing in the other person an eager want.” You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, “let the other person feel that the idea is his or hers,” and “talk about your own mistakes before criticizing the other person.” Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. You can find the book here.
The second book is Dan Kennedy’s “The Ultimate Sales Letter”. Why would you want to know how to write a sales letter? Convincing writing is another essential Network Marketer skill, especially if you are doing marketing on the Internet. Here is the description of the book from Amazon.com
“A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:
The twelve best headline formulas
Strategies for building a customer base
Sales letters for Web sites and online use
This guide teaches you a step-by-step system for writing sales letters any business can use–designed by the most successful and highly paid professional direct-response copywriter in the country.” This book can be found here.
So there you have it. Two classic books to further your network marketing training. Why would I choose older books, and not more contemporary ones? Because the skills to be a successful network marketer are timeless and transcend even the digital era: working with people, and influencing them with the written word.
Kurt Henninger
To find other great network marketing training resources, click the link below for more information.
No related posts.
{ 2 comments… read them below or add one }
Readers are leaders and leaders are readers. You make this point very clear with this post. The website I linked to above has my list of the best books for network marketing success. Keep reading and you will grow yourself and your business.
“How to Win Friends and Influence People” is definitely a must read classic (and it’s one of those few “classics” that is quite readable!), and anything by Dan Kennedy is worthwhile for anyone with entrepreneurial goals.