What exactly does list building have to do with Network Marketing…..EVERYTHING!

Remember the “Old School” way of recruiting in Network Marketing?  Make a list of 100 people you know….and talk to all of them?

Well, the “New School” way is to build your list of people to talk to via your opt-in web page and auto-responder. Your auto-responder is where your list resides, and your list is one of the top two assets you posses as a network marketer.  The bigger your list, the more people you have an opportunity to present your network marketing opportunity to.

Today, there is such a thing as “List Builders”, which are sites where you can join for free (or pay to join), where you have the opportunity to send thousands of e-mails every several days to members who belong to these services.

Do you know how powerful sending 3000 messages to new potential customers every 3 days is?  VERY.

Let me give you an example of the first one I joined.  I joined ViralURL as a paid member for $197, and I thought, wow, I just wasted $197 dollars. But I wanted to know what I would get out of my membership so I tracked my clicks and opt-ins.

Here are my results for my week of sending these mailings every 3 days….I got 15 new subscribers.  Now that might not seem like alot, but let me run the numbers for you here, and these numbers are if I don’t get any better at it:

15 opt-ins per week, 52 weeks in a year = 780 opt-ins for the year.

Ok, now lets cover the cost per opt-in:

780 opt-ins for $197 =  $0.25 per lead or opt-in.

Now, let me compare this with the $1.50 or $2.00 per lead I pay for on google adwords.  MUCH CHEAPER!!!

So, I believe this is a very cost effective way to generate leads for your business.  While not nearly as quick as Google Ad words, it is cheaper over the course of the year then Google.

Here is the key….you need to send your mailing out every 3 days!!!  Consistency is the key.

**Now keep in mind you can join for free on these, I am not recommending either way, free or join with some money.  If you join for free you can leverage your time, if you join at the paid level, you will take advantage of the huge cost and time effectiveness that I talked about above. You choose which is best for you.**

Here are the list builders have tried and like.  I have tried others…..but these I feel are the best:

Viral Url – Probably the most responsive one I have seen.  I got the highest opt-in % of any of these from here.  Very good for promoting your product.

List Bandit – Has a matrix which is re-built every night.  Could potentially e-mail 50,000 people if you end up near the top of the matrix.

Listdotcom – Mike Filsaime’s list – Has a HUGE list of Internet Marketers on it.  Has the biggest list out there.

ListJoe – I get the most clicks out of this one.  It works best if you are giving something away for free like the 7 Great Lies of Network Marketing, or your own stuff.

Kurt Henninger

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