This lesson here is really a back to the basics lesson on SEO. I’ve been getting a ton of questions about SEO (Search Engine Optimization) recently and wanted to share some of the basics here.
Really, many many people tend to complicate SEO and it really about a couple simple fundamental ideas.
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Now onto the second half of how to get free traffic to your MLM website or piece of MLM content that we talked about in the previous video.
The first part talked about what you can actually do ON your website, but this part is going to focus on what you can do off your website to help get that free traffic we are talking about.
Here is a quick video on getting links and traffic for you and your internet network marketing business:
Getting links back to your website is crucial to increasing the traffic to your piece of content that you have published.
What I mean by a “link” is having other websites, or pieces of content from all over the internet pointing back to your website. The actual link is something known as a hyperlink from another website.
A special kind of link is the best kind to have, and this is referred to as anchor text in that link. OK, follow along with me here.
Having something linked from another website with a link like this is fine:
The “MLM Training Blog” is known as keyword specific anchor text…..and adds relevancy back to the page where it links to for the keywords “MLM Training Blog”
So, a great way to get backlinks (if this is the keyword I chose) is to get tons of links pointing back to my webpage or piece of content with the text “MLM Training Blog” as a hyperlink.
What search engines see is that your particular piece of content has a bunch of links pointing to it…but more importantly links about “MLM Training Blog”…therefore, the page they are linking to must be important and have good content about “MLM Training Blog”
This passes something known as “relevancy” for that keyword back to the original piece of content.
Having links like this will dramatically improve your search engine rankings……for your specific keyword you wrote your content about….. I can’t stress this enough.
And…higher search engine rankings means more free traffic and leads from that keyword.
Making sense?
Now there are tons of places to get “backlinks” to your content. Here is a quick listing:
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I’ve posted about how important having a Blog when you are in MLM is. Its a great way to add value to people and to brand yourself.
However, if you have a blog, specifically a wordpress blog, there is a quick and easy way to get free traffic to it with a simple change to your blog.
You see, blogs are a great way to get free search engine traffic, but you need to make a simple change to your blog which can exponentially increase the MLM traffic you get from search engines.
This is just but one very very small piece of something known as search engine optimization. Search engine optimization is a process by which making the content you produce as readable and as friendly to search engines (like Google, Yahoo, MSN) as possible in order to get ranked on search engines.
However, MLM SEO, specifically with a blog really can start with making the content you already produce on it friendly to those search engines.
Ok, enough! Let me go ahead and show you the video:
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