Network Marketing Lead Generation

Network Marketing Lead Generation

McDonald’s is one of the more really brilliant business models anywhere online or off-line and you would be missing out if you weren’t trying to model how they do their business. The fact is they know more about network marketing lead generation and most network marketers do.

McDonald’s gets people in their door by offering a low-cost product and selling it to people whether a happy mean or dollar menu item. This is very similar to network marketing lead generation where you get qualified prospects and people in the door for a very low cost.

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They qualify those people by making sure that they go ahead and actually purchase something and then they go ahead and upsell them whether it is a large so large fry, large coke,  or whatever it is.

This is absolutely one of the most powerful ways to conduct your business and to go about your network marketing lead generation efforts.

Here is the formula.  offer some kind of low-cost information product, whether it is related to your products or business opportunity as an up front door to your network marketing lead generation efforts.  This is more commonly known in the industry as a funded proposal.

Once you’ve qualified those prospects through your network marketing lead generation as buyers, go ahead and offer them an upsell of either your product or business opportunity.

You see this tactic of network marketing lead generation in the offline world as well. Especially true in nutritional MLMs, people offer expositions or training on womens or childrens nutrition and charge a small fee for admission.

Those smart network marketers, give useful information in the presentation and then simply offer their product at the back door on the way out.

More established people use this method of network marketing lead generation to offer books, CDs or other products in order to further monetize those leads.

This is truly one of the most used models of network marketing lead generation, but used by all businesses of all types.

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Anyone can create their own automated MLM prospecting system. Its easier than you think. Just think using a system to follow-up with people who are already interested in what you have to say, instead of asking people to look at your MLM business. There are three basic steps you will need to follow in order to create your own MLM prospecting system.

The first step in setting up your own MLM prospecting system is creating something called a landing page or a splash page. A landing page is basically just a regular web page, but with your marketing message on it. However, you need to make this a little unique because with this system, you only have about 10 seconds to grab someone’s attention. You need some sort of attention grabbing headline. Something like “Lose weight the easy way” or “Make Big Money from Home”. You want to grab their attention enough to get them to input their e-mail address into your splash page.

I recommend Using Site Built-It for to create your landing page.

The second part of your landing page or splash page must have a place for where the person visiting can put their information in. The less you ask for the better. I recommend only asking for a first name and e-mail address. Once they input this information, they will automatically have their information put into your e-mail auto-responder. The key here is to get their information!

The second step in setting up your own MLM prospecting system is having an auto responder. An auto responder is an e-mail system which will automatically send out e-mails to those who have gone to your landing page and input their information. In this way, you can get your marketing message out to your MLM prospect without you manually intervening. The key here is to first establish a relationship with those people, not to try and sell them something right off the bat. Once you have a relationship established with them, then you can begin to try and gradually bring them in on your MLM opportunity. Make a relationship first though!

I recommend using Aweber for your auto-responder service.  It is simply the best.

The third step in setting up your own MLM prospecting system is to market your landing page. You are going to want to get the URL link to your web page out on the web as much as possible so that as many people as possible can see it and potentially go to your site. There are many tools and techniques to do this: traffic exchanges, ezine solo ads, banner advertisements, etc. Be creative and think of your own ways to do this! Look for other posts on this blog to see recommendations on how to do this.

Your own MLM prospecting system and sales person ready to market your business 24 hours a day!

Kurt Henninger

Go here to get 7 free days of cutting edge Network Marketing Training to help you grow your business and get tons of MLM leads for free

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Check Out My Article On This – Automated MLM Prospecting System

 

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Attraction marketing MLM can be a very powerful tool. Your general goal in MLM and marketing for MLM is to try to get as many people as possible interested in your product or service. Attraction marketing just reverses the roles, they come looking for you instead of you looking for them.

Attraction Marketing is the art and science convincing pre-qualified buyers or prospects to find what it is that you are offering and have them seek you out instead of the other way around. If you can show them that you can meet their need or help them fix their problem and in a better way than your competitors can, this greatly increases the likelyhood that they will subscribe to your product or service. They go looking for something, find you and go to you for information or service.

One way to do this branding yourself out in the industry. It’s about branding yourself as an expert into the minds of all your prospects. In that way, you will be very sought after. Imagine someone coming to you, looking into how to become a more successful MLMer. Who would they naturally go to? An expert of course. This is the essence of attraction marketing in any business and the key to only talking to people who are interested in your business.

Another key element in attraction marketing in MLM is to capture their information somehow. Once they have come to you, you need their information in order to continue building that all important relationship with them. You can call or e-mail and continue to build a relationship with them. Ultimately since you have already established that you are an expert in what they are looking for, and provide a product or service they need, they are much more receptive to your message. Utilizing attraction marketing in MLM completely changes the dynamic of a call or conversation you have with them. They want you now, right?

Marketing yourself as an expert in your area and then capturing their information to continue building that relationship. Attraction marketing in MLM will absolutely turn around the client business relationship.

Kurt Henninger

To find our more about attraction marketing in MLM, and and other cutting edge Network Marketing Training, and how to use it to grow your business, click the link below for more information:

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